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sGTM.space

SGTM.space Academy

Learn server-side tagging, one lesson at a time

Practical how-to lessons that take you from a fresh web GTM container to GA4, Consent Mode and Meta CAPI running through your own tagging server.

Start with lesson 1 Deploy a server container

10 lessons, about 106 minutes in total

Learning path

Follow the lessons in order.Each one builds on the last.

Start with the basics, then move on to the parts that make server-side tagging worth it.

  1. 01 Beginner 8 min read Install Google Tag Manager on your website (web container) Create a GTM account and web container, add the two snippets to your site and publish your first version.
  2. 02 Beginner 10 min read Set up a server GTM container and deploy it on SGTM.space Create a server container in Google Tag Manager, deploy it on your own subdomain with SGTM.space and point DNS at it.
  3. 03 Intermediate 12 min read Send GA4 from web GTM through your server container Set up GA4 in your web container and point it at your own subdomain, so every hit goes to your server container first.
  4. 04 Intermediate 10 min read Configure GA4 in the server container Let the GA4 client claim incoming hits and forward them to Google Analytics with a server-side GA4 tag.
  5. 05 Intermediate 9 min read Debug and test your server-side setup Follow one hit from the browser through your server container to GA4, and fix the problems that stop data on the way.
  6. 06 Advanced 11 min read Consent Mode v2 with server-side GTM Set Consent Mode v2 defaults and updates in the web container, and make sure your server tags respect the visitor's choice.
  7. 07 Advanced 12 min read Meta Pixel and Conversions API with deduplication Send Meta events from both the browser and your server container, and use one event ID so Meta counts each conversion once.
  8. 08 Intermediate 9 min read SGTM.space power-ups: when to turn them on What Better Loader, Cookie Extender, Bot Filtering, Request Enricher and Request Proxy do and when each is worth switching on.
  9. 09 Intermediate 13 min read GA4 e-commerce end to end through your server container Push the recommended GA4 e-commerce events to the dataLayer, send them through one GA4 event tag to your server container and make sure each purchase is counted once.
  10. 10 Advanced 12 min read Google Ads conversions and Enhanced Conversions server-side Send Google Ads purchase conversions from your server container, keep the click ID in first-party cookies and add hashed customer data with Enhanced Conversions.

Ready to put it into practice?

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